EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS
Thank you for visiting our website, including our mobile device-ready version. EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS and our affiliates or partners (together, “we”) strive to make our website a useful tool and a rewarding experience for our customers by tailoring the content to your personal needs and interests. This way, the content of our website will be as relevant as possible for you, the customer. We hope that you find our website to be a useful part of your car-buying experience.
In connection with your transaction, whether online or at our dealership, we may acquire information about you as described in this policy, which we handle as stated in this policy. We may collect personally identifiable information such as name, postal address, telephone number, email address, social security number, date of birth, etc. While we make reasonable efforts to secure all data submitted via this website, we cannot guarantee security of personal information, and all information submitted via this website is at your own risk.
This policy applies to information collected on this website and those of our affiliates (together, “our website” or “the website”) and covers the following areas:
EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS and our affiliates or partners only shares your information with our affiliates or business partners, and such disclosure is made only in connection with our regular business practices. We are a dealer/seller and servicer of automobiles, parts, accessories, financing, extended service contracts and other automotive related product or services as may be presented in our physical location(s) and our website(s EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS and our affiliates or partners do not sell, rent, or disclose email addresses to any other organizations.
1. Information Collection and Use
We collect two different types of information through our website: anonymous information and personally identifiable information (“Pii”) or which may also be referred to as “non public information” or “NPI”.
A. Anonymous Information:
Our website(s) and connected systems collect and store anonymous, aggregated information (such as internet protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks) from all visitors to our website. You (the customer) may search our website for various vehicle models, prices or other information provided through our website without ever submitting your name, email address or any other personally identifiable information. The anonymous information that we do collect from your visit is never linked to any of your personally identifiable information until you voluntarily submit that personal information, in which case some otherwise anonymous information may be connected to your website activity and personal account. Otherwise, the anonymous information is only used in the aggregate to analyze trends, administer the website, diagnose any problems, track a visitor’s movement in the aggregate, and gather broad demographic information for aggregate use. We may provide this anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes. Our ability to use this information is not restricted in any way.
We may also use “cookies” and “image tags” or other contemporary technologies to collect certain usage information from all customers and visitors to our website. A “cookie” is a small text file that a website can place on your computer’s hard drive or on your mobile device’s memory in order to collect information about your activities on our website. An “image tag,” also known as a clear GIF or web beacon, works together with cookies and is a small image file that may be located in various areas of our website. Most browsers automatically accept cookies, but you have the option to change your browser setting to decline them.
Accepting cookies in no way provides access to your computer or any personal information about you, since cookies are not used to identify anonymous website visitors. Our cookies enable you to proceed smoothly through our website and know whether you’ve used it before, so as to eliminate some steps that apply to new visitors. Cookies also give us usage data like how often you visit, where you go on our website, and what you do while here.
Similarly, a cookie (or other contemporary tracking technology as may be reasonable and customary at the time of use) may be placed by our third-party advertising companies or marketing agencies. These companies may use aggregated statistics about your use of our website and third party media in order to provide you with advertisements about goods and services that you may be interested in. The information they collect does not include your personal information.
The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. Any such information is anonymous. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person; rather just the browsing and website use/behaviors of a particular device or device ID.
We also conduct marketing activities with third-party advertising companies such as Google to collect information about how users navigate our website(s) and we use many or all of their products to enhance both our marketing efforts and our website experience(s). Like our dealership and affiliated entities, Google is very much committed to consumer protection, to maintaining the privacy of your personal information and to making advertisements safe, unobtrusive and relevant for you.
Google uses this information only to generate anonymous visitor profiles, which do not contain personally identifiable information. These anonymous profiles are used to provide you content specifically tailored to you. To learn more about how Google collects and manages information, or to opt out of Google’s collection of information about how you navigate our website, please go to https://www.google.com/policies/privacy/.
Google’s technologies and products, including AdSense, AdWords, Google Analytics, and a range of “DoubleClick”-branded services, also using cookies and/or other tracking technologies. When you visit a page that uses one of these products, various cookies or other behavior or browsing history related markers may be sent to your browser.
Among the Google products we also use is, “Google Analytics”: a web analytics service provided by Google. Information generated by cookies or other anonymous tracking technology about your use of our website (including your shortened IP address) is transmitted to a Google server in the U.S. and stored there as well as within the servers of our selected website providers. Google and our Website Providers use this information to evaluate your use of our website, compile reports on website activity for our website operators and to provide other services related with the website and internet use. Google may also transfer this information to third parties if required by law, or where third parties process these data on behalf of Google. For more information about Google Analytics and how it collects and processes data, please go to “How Google uses data when you use our partners’ sites or apps”, located at http://www.google.com/policies/privacy/partners/. To opt out of Google Analytics, you must do so with Google. Please go to https://tools.google.com/dlpage/gaoptout.
To help us manage our advertising and website, Google offers many products in addition to Google Analytics, including Google’s Analytics for Display Advertisers, AdSense, AdWords, and a range of DoubleClick-branded services. Our dealership and affiliated entities participate in an integrated version of Google Analytics and DoubleClick products or services and/or other Google display ad products or services, known as Google Analytics for Display Advertisers. As with Google Analytics, you can learn more about Google Analytics for Display Advertisers, or you can opt out, by going to https://tools.google.com/dlpage/gaoptout. We may also – at our discretion – contract with 3rd party firms or agencies that may assist us with our Google and/or data-oriented marketing efforts.
We have or may enable interest-based advertising features, including remarketing, with Google Analytics or other reputable marketing firms/agencies in connection with other digital marketing services which may or may not include services from Google. This kind of advertising based on consumer interests and your precise geographic location may, in addition to remarketing, include Google’s Adword product features known as: interest categories, similar audiences, other types of interest-based advertising and demographic and location targeting. DoubleClick advertising cookies or mobile advertising identifiers, associated with your use of our website, are or may be employed by us in all aspects of remarketing in online advertising.
“Remarketing” is simply a feature of interest-based advertising that lets us reach people who have previously visited our website. Remarketing helps our dealership match interested people, like you, with a relevant message or product on our website or even when you search on Google using our keywords, use Google products like Gmail, or visit other websites. We gather information through cookies for remarketing, and similar audiences feature in AdWords, simply to make your visits relevant and allow us both to pick up where we left off on your last visit.
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.
B. Personally Identifiable Information:
Second, we require the submission of certain personally identifiable information when you use some services available on our website. For example, the potential use of your user name and password allows us to identify you as our customer who is seeking information in connection with our services. Our website uses a variety of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a visitor’s contact information (like his or her email address or phone number) and in some cases, demographic information (like his or her zip code). In limited circumstances, such as when a visitor fills out an online credit application, we collect unique identifiers (like a social security number), and/or financial information (like age, income level, bank account or credit card numbers). We use this information to get in touch with our prospective customers about their requests, and to send them additional information about our products and services.
Additionally, by providing your contact information to ANY form contained in – or connected to – this website, you are hereby agreeing to receive text messages from EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS and our affiliates or partners at the number(s) and/or information which you have provided. You are also expressly consenting to recurring contact from the aforementioned company or its business partners at the number you provided regarding products or services via live, automated or prerecorded telephone call, text message or email. You understand that your telephone provider may impose charges on you for these contacts, and you are not required to enter into this agreement/consent as a condition of purchasing property, goods, or services. You also understand that you may revoke this consent at any time by notifying the dealership or Earnhardt Auto Centers using the contact information contained herein.
Any financial information we collect is used to check the qualifications of our prospective customers and bill for products and services ordered. If you apply for financing or wish to purchase or lease a car through our online system, we may collect personal information such as your name, address, driver’s license number and state, social security number and other credit information. This information goes into a secure database and is used solely to provide the service you requested. The collection, use and storage of your financial information for credit checks, for arranging credit and loans or for purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at the time of any such collection, use or storage of your financial information as required by law.
Our online surveys may ask visitors for contact information (like an email address or phone number) which they may voluntarily provide. We also may run contests on our website in which we ask visitors for similar contact information in order to participate. We use contact information from our surveys and contests to send information about products and services to these participating visitors. By providing your contact information to ANY form contained in – or connected to – this website, you are hereby agreeing to receive text messages from EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS and our affiliates or partners and its business partners or affiliates at the number(s) and/or information which you have provided. You are also expressly consenting to recurring contact from the aforementioned company or its business partners at the number you provided regarding products or services via live, automated or prerecorded telephone call, text message or email. You understand that your telephone provider may impose charges on you for these contacts, and you are not required to enter into this agreement/consent as a condition of purchasing property, goods, or services. You also understand that you may revoke this consent at any time by notifying the dealership or Earnhardt Auto Centers using the contact information contained herein
EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS and our affiliates or partners only shares your information with our affiliates or business partners, and such disclosure is made only in connection with our regular business practices. We are a dealer/seller and servicer of automobiles, parts, accessories, financing, extended service contracts and other automotive related product or services as may be presented in our physical location(s) and our website(s). EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS and our affiliates or partners do not sell, rent, or disclose email addresses to any other organizations.
2. Our Use Restrictions on Your Personally Identifiable Information
We do not sell, rent, or share personally identifiable information to or with any third party not affiliated with or owned by EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS and our affiliates or partners, except service providers who may assist us in such areas as our promotions, credit checks, data storage and order processing (See Agents and Vendors below). We will never give or sell your personally identifiable information to unaffiliated third parties to be used for the purposes of sending you unsolicited commercial offers, such as spam. We may, however, use your personal information to send you commercial offers in e-mails from EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS and our affiliates or partners, which do not relate to the products or services you have ordered. You may altogether avoid or opt out of these marketing campaigns (see “Opting Out” below).
3. THIRD PARTY INFORMATION ABOUT YOU
4. OUR AGENTS AND VENDORS
5. DISCLOSURE OF PERSONAL INFORMATION AS REQUIRED BY LAW OR OTHERWISE
We will disclose personal information when required by law, or if we have a good-faith belief that such action is necessary to (a) comply with a current judicial proceeding, a court order or legal process served on us or to comply with the request of a law enforcement agency, (b) protect and defend our rights, or (c) protect the rights, property, and other interests of our users or others.
We take commercially reasonable precautions to protect your personally identifiable information. For example, we encrypt communications through our website with commercial strength encryption generally used by ours and like industries. However, given the nature of the Internet and the fact that network security measures are not perfect, we cannot guarantee the absolute security of your information. Our website resides behind a firewall and uses SSL (Secure Sockets Layer, the industry-standard security protocol used to communicate with browsers) to transmit personal information. Data is strongly encrypted during transmission to ensure that personal and payment information is secure. Industry-standard data encryption techniques are used to protect personal information on our servers. SSL-capable browsers typically have a symbol on the browser window to indicate when they are in a secure mode. In addition, the URL will begin with “https:” for all browsers
If we are required to provide notice to you of a data security breach, the notice will be provided in electronic form.
8. YOUR CONSENT AND NOTIFICATION OF CHANGES
Furthermore, by providing your contact information to ANY form contained in – or connected to – this website, you are hereby agreeing to receive text messages EARNHARDT MANAGEMENT COMPANY, INC. dba EARNHARDT AUTO CENTERS and our affiliates or partners at the number(s) and/or information which you have provided. You are also expressly consenting to recurring contact from the aforementioned company or its business partners at the number you provided regarding products or services via live, automated or prerecorded telephone call, text message or email. You understand that your telephone provider may impose charges on you for these contacts, and you are not required to enter into this agreement/consent as a condition of purchasing property, goods, or services. You also understand that you may revoke this consent at any time by notifying the dealership or Earnhardt Auto Centers using the contact information contained herein.
9. Opting Out
Visitors and customers have the opportunity to opt-out of receiving specific types of communications from us and our partners, such as e-mail, by not providing personally identifiable information at the point where our website requests such information about you.
In addition, you may unsubscribe or opt out of all future e-mails from us, that do not relate to the products and services you have ordered, by clicking the unsubscribe link on any email marketing communication you receive, by replying STOP to any SMS communication from us or by sending a letter via certified USPS mail to:
OPT OUT NOTICE c/o Earnhardt Marketing & Legal Teams
7300 W. Orchid Lane, Chandler, AZ, 85226.
In such notice, please provide your full name, address, phone number and email address for which you are requesting to be placed in “Opt-Out” status. Such status will be valid until you choose to engage or transact again.
This dealership and the manufacturer of the new automobiles or products we carry, are non-affiliated 3rd parties. This privacy statement applies only to this website and not the manufacturer’s corporate website.
The Manufacturer (“OEM”) may include a their own Corporate privacy statement on forms hosted on a dealer’s web site for the purpose of a consumer’s communication with the Corporate OEM or with other non-dealership persons or entities. We must comply with such privacy statements, only to the degree we collect or store the data received via OEM’s Corporate form(s). We may have links to 3rd party websites, not controlled by us, which are governed by the individual privacy statements contained in those third party web sites. We recommends that you check the specific privacy statements of any website before providing personally identifiable information.